Alex Willis understands the trade industry’s underlying challenges in profitability, performance, labor and productivity and how it has the potential to derail growth. As the CEO of Leadership Surge, Willis provides a leadership development program that trains employees in the trade industry to become frontline leaders, helping push companies forward through future challenges.
After starting his career as a walk-on player for the Florida Gators at the University of Florida and member of the 1996 National Championship football team, he switched gears to fulfill his passion for making a difference with people, leading him to a successful career in financial services, pharmaceutical sales and business development. After identifying a need for frontline leadership in the trade industry, Alex has spent the last 15 years working with companies to improve leadership culture. Leadership Surge values people over process and focuses on a holistic, strengths-based approach to leadership.