Program

Program

2024-09-22
2024-09-22
2024-09-23
2024-09-23
2024-09-24
2024-09-24
2024-09-25
2024-09-25
08:00 - 14:00
Bonus Program: The Empowered Communicator

Get the conference started early with this interactive Bonus Program that focuses on refining your communication skills. Join Rebecca Scott Klein and Keith Klein of TALLsmall Productions as they help you learn how to not just communicate clearly, but how to approach difficult conversations, giving and receiving criticism, and gives you the tools to be a confident communicator.

This Bonus Program  breaks out into four sections:

Communicate with Charisma, Clarity & Confidence– Through engaging exercises, learn to shed cluttered wording and embrace confident body language, ensuring your message resonates with clarity and conviction.
The Feedback Field– hone your abilities to give and receive constructive criticism with finesse, mastering the art of effective communication in both roles.
Navigating Tough Conversations & Conflict Resolution – acquire strategies to deftly navigate conflicts, recognizing and mitigating communication obstacles before they escalate.

Self-Talk & Communication– confront the internal dialogue that hinders your success, equipping yourself with tools to silence self-doubt and cultivate a mindset primed for achievement.

Please note: Breakfast and lunch are included.

Bonus Program: The Empowered Communicator image
Keith & Rebecca Klein Scott
13:00 - 19:00
MSCA Registration & Information Desk
17:00 - 17:45
First Timer’s Reception
  • Sponsored by:
  • Data-Basics, Inc.

Welcome to your first MSCA Conference! Start your week off right with an introduction to the conference and meet some of the MSCA Board of Managers and Education Committee members in this relaxed reception sponsored by Data-Basics, Inc.

18:00 - 20:00
Opening Welcome Reception
  • Sponsored by:
  • MILWAUKEE TOOL

Join us for the opening celebration at MSCA24 Explore, where flames light up the night with fun and excitement! Enjoy an electrifying evening, sponsored by Milwaukee Tool, filled with vibrant cocktails, bangin’ beats, and the warmth of our welcome party as we ignite your spirits and embark on an unforgettable week together!

07:00 - 17:00
MSCA Registration & Information Desk
07:00 - 08:00
MSCA Breakfast
08:15 - 09:45
Opening General Session Featuring MSCA Renee Fiorelli, UA General President Mark McManus, and Garrison Wynn

DOORS: 8:00 a.m.

The 38th annual MSCA Education Conference kicks off with MSCA Chair Renee Fiorelli as she welcomes you to an amazing Conference. UA General President Mark McManus will also take the stage to share an update on what our partners at the United Association have been doing.

Then, join keynote speaker Garrison Wynn as he explores Value-Based Leadership and how to achieve it. We hear the term “employee engagement” a lot these days; we also hear how recognition, goal alignment, and a clear path to success can create it. But how can an individual positively influence the opinions their employees and coworkers have about their job? Learn communication tools to reduce resistance to change, difficult behavior, and employee turnover.

Opening General Session Featuring MSCA Renee Fiorelli, UA General President Mark McManus, and Garrison Wynn image
Renee Fiorelli
Opening General Session Featuring MSCA Renee Fiorelli, UA General President Mark McManus, and Garrison Wynn image
Mark McManus
General President, United Association
Opening General Session Featuring MSCA Renee Fiorelli, UA General President Mark McManus, and Garrison Wynn image
Garrison Wynn
Bestselling Author & Motivational Speaker
10:00 - 11:00
Partner Activity – Zumba Gold

“Ditch the workout – join the party!” This all levels welcome dance class will improve your balance, flexibility and cardiovascular strength by incorporating easy to follow dance movements led by a certified instructor.

Class is limited to 45 participants. You can sign up for the class when you check in at the registration desk
10:00 - 12:00
Exhibitor Display

Connect with the companies that are driving change in our industry and gain new insights on the latest products and services. Learn how innovation can propel you ahead of your competition and toward greater success. Raffle prizes start at 11:30 a.m., so seize the opportunity to network and win big!

12:00 - 13:00
MSCA Lunch
13:00 - 15:00
Afternoon Education Showcase: Speaker and Contractor Panel

The future of generative artificial intelligence is here, and you don’t have to look far to see it. Technologies like ChatGPT are quickly becoming the most effective and efficient way for busy business professionals to increase profits and productivity. But if you’re not using it, your competitors certainly will. Join futurist and AI expert Crystal Washington as she shares her insights on how you can use this cutting-edge technology to drive performance and take business to the next level.

Following Crystal’s presentation, hear from a panel of service industry experts moderated once again by Michael Rosone, as they tackle topics ranging from using tech in their business today, increasing sales, and exploring operational best practices.

Afternoon Education Showcase: Speaker and Contractor Panel image
Crystal Washington
Futurist, Author & Hall of Fame Speaker
Afternoon Education Showcase: Speaker and Contractor Panel image
Michael Rosone
Vice President of Service Sales, Arista Air Conditioning Corporation
15:30 - 16:30
Roundtable Discussions

Join us for an engaging series of roundtable discussions covering diverse topics crucial to your success in the mechanical service industry. From leveraging technology to navigating service sales and diving deep on KPIs, explore service topics in depth and discover what your peers in the industry are doing.

16:30 - 17:30
WiMI Networking Happy Hour
  • Sponsored by:
  • DEWALT Industrial Tool Company

All are welcome to attend this WiMI Networking Happy Hour. This is a great opportunity to connect with mechanical service industry leaders, sponsored by DeWalt.

07:00 - 08:00
MSCA Breakfast
07:00 - 14:00
MSCA Registration & Information Desk
08:15 - 09:30
Tuesday General Session Featuring MCAA President Rick Gopffarth, 10-year anniversary of Everyday Hero, and Alex Sheen

DOORS: 8:00 a.m.

Join us for day two as MSCA Chair Renee Fiorelli invites us to share our gifts and give back to the community as we celebrate 10 years of MSCA Everyday Heroes. MCAA President Rick Gopffarth will share his insights on the industry, what he has seen throughout the year, and what he thinks will be coming in 2024 and beyond.

Then, our morning keynote speaker Alex Sheen will talk about the belief that every individual has the strength to become a person of their word, sharing his insights and actionable ways to become better at fulfilling commitments. Through his “because I said I would” movement, he has inspired others to become more accountable to their promises.

Come celebrate our Everyday Heroes and find motivation to follow through on your word.

Tuesday General Session Featuring MCAA President Rick Gopffarth, 10-year anniversary of Everyday Hero, and Alex Sheen image
Alex Sheen
Founder, because I said I would
Tuesday General Session Featuring MCAA President Rick Gopffarth, 10-year anniversary of Everyday Hero, and Alex Sheen image
Renee Fiorelli
Tuesday General Session Featuring MCAA President Rick Gopffarth, 10-year anniversary of Everyday Hero, and Alex Sheen image
Rick Gopffarth
President, MCAA
09:45 - 11:00
Education Session: Unlock Success: Inside Plumbing Service
  • Sponsored by:
  • PCA

Join us for an insightful education session delving into the core of plumbing service excellence. Discover the art of plumbing service sales, explore strategies to effectively communicate value and solutions to customers, and gain valuable knowledge about operational efficiencies, from optimizing service calls to streamlining processes for maximum productivity.

This session is essential for plumbing service professionals looking to elevate their service standards and drive success in this competitive but lucrative industry.

Education Session: Unlock Success: Inside Plumbing Service image
Michael Wallenstein
Co-President, Neptune Plumbing
Education Session: Unlock Success: Inside Plumbing Service image
Kori Gormley-Huppert
President, Gormley Plumbing
Education Session: Unlock Success: Inside Plumbing Service image
John Geiling
President, JPG Services
09:45 - 11:00
Education Session: Stay Cool: Navigating HVAC Refrigerant Trends

Chill out at this illuminating education session where we dive into the ever-evolving world of HVAC refrigerants. Explore the latest industry trends, from emerging technologies to eco-friendly alternatives, shaping the future of HVAC systems.

Gain invaluable insights into government regulations and guidelines governing HVAC refrigerants. Stay ahead of compliance requirements and learn how to navigate complex regulatory landscapes with confidence.

Education Session: Stay Cool: Navigating HVAC Refrigerant Trends image
Woody Woodall
09:45 - 11:00
Education Session: Negotiation Essentials – Tips and Tricks for Success
  • Sponsored by:
  • WiMI

Whether you are new to negotiations or seeking to refine your approach, this class offers valuable insights and strategies to excel in the complex and often intimidating world of construction negotiations. Join industry insider Shaabini Alford for an interactive workshop to explore and understand the physiological responses of the “fight or flight” instinct, and how it impacts negotiations. Then dive into practical tips and tricks for navigating contract discussions and successful change order negotiations.

Education Session: Negotiation Essentials – Tips and Tricks for Success image
Shaabini Alford
09:45 - 12:00
Convoy of Hope Packing Party
11:15 - 12:15
Roundtable Discussions

Join us for an engaging series of roundtable discussions covering diverse topics crucial to your success in the mechanical service industry. From leveraging technology to navigating service sales and diving deep on KPIs, explore service topics in depth and discover what your peers in the industry are doing.

12:45
31st Annual Golf Tournament
  • Sponsored by:
  • ServiceTitan

Break out the clubs for an exciting afternoon of golf onsite at The Broadmoor’s West Course. This year’s tournament will be played as a scramble to ensure you can enjoy the round without missing the evening’s rousing activities.

Registration costs $275 per player and includes the green fee, cart fee, range balls, boxed lunches on arrival, and tournament fees. Club rentals are available for $88/set and you pay directly to the Broadmoor onsite. Registration is limited to the first 120 paid golf registrations received. All registered attendees and partners are welcome to play.

13:00 - 17:15
Optional Afternoon Activities: Cog Railway Adventure

Take a ride on Colorado’s “gateway to heaven,” the Manitou & Pikes Peak Cog Railway. On this ride you will learn about the landscape and history of the local railway industry while viewing some of the most beautiful sights Colorado has to offer.

Please note: Pikes Peak climbs to 14,115 feet and some guests may experience altitude sickness. Temperatures and conditions at the summit can be 10-30 degrees cooler than the base. Layers are encouraged. The price per person is $235.00.

13:15 - 16:45
Optional Afternoon Activities: Guided Hiking at Seven Falls

Located less than one mile from The Broadmoor, Seven Falls is one of Colorado’s most captivating natural wonders. This magnificent series of waterfalls is situated in a 1,250-foot-wall box canyon between the towering Pillars of Hercules. Take in stunning vistas of verdant valleys, striking rock formations, and golden prairies as you climb the challenging 224 steps to the hiking trails and the banks of glistening streams that feed Seven Falls and its 181-foot drop of falling water.

Please note: Closed toe shoes required. Appropriate hiking attire encouraged, including a wind breaker or jacket in case it gets cold. The price per person is $295.00.

13:30 - 16:30
Optional Afternoon Activities: E-Bike Tour of the Garden of the Gods

A friendly and knowledgeable guide will lead you to awe-inspiring views of the Garden of the Gods, a National Natural Landmark with towering sandstone formations and wonderful views of Pikes Peak. Along the way, they will explain interesting park features and history, and maybe even tell a tale or two, just to keep you on your toes! Don a helmet, climb on board, and take off for a grand biking adventure!

Please note: All guests must know how to ride a bicycle. All riders must be at least 5’1″ tall. The height of each rider is needed (7) days prior to the activity. Maximum weight of any rider is 250 lbs. The price per person is $350.00.

07:00 - 16:30
MSCA Registration & Information Desk
07:00 - 08:15
11th Annual Sun Run & Walk
  • Sponsored by:
  • Porter Pipe & Supply

7:00 a.m. Grab & Go Breakfast

7:15 a.m. Shotgun Start

Calling all early risers to join us for the 11th Annual MSCA Sun Run & Walk. Enjoy breathtaking mountain views while racing each other throughout the neighborhoods around the hotel. As always, we will reward our winning runners and walkers with prizes and a mention on the big stage!

07:30 - 08:30
MSCA Breakfast
08:45 - 10:15
Education Session: Hiring Your Next Technology: Mastering the Art of Technological Acquisition
Discover the transformative approach to integrating technology within your organization. Learn how to leverage and adapt the traditional hiring processes to successfully bring on the Technology your company needs and avoid the hype of new shiny tech. This dynamic session, “Hiring Your Next Technology,” will empower attendees with essential rules of thumb, tools, and mindset to discern the true value of technology in their business environments.
Participants will learn how to categorize and evaluate emerging technologies and grasp why proactive engagement and early adoption can significantly enhance operational efficiency and competitiveness. We introduce a novel strategy that utilizes both non-technical and technical perspectives, enabling informed, strategic decisions in technology selection that align directly with company processes.
This workshop will guide attendees through a unique ‘hiring’ process tailored for technology—starting with crafting a technology ‘resume,’ conducting a focused ‘job search,’ and finally, executing an ‘interview process’ to ensure the technology fits within the organizational culture and goals.
A detailed case study will walk participants through this entire methodology, demonstrating its effectiveness in a real-world scenario. This session is designed not just to inform but to transform how your company thinks about and integrates technology at every level.
Education Session: Hiring Your Next Technology: Mastering the Art of Technological Acquisition image
Jonathan Marsh
CEO and Founder, Steel Toe Consulting
08:45 - 10:15
Education Session: Margin Mastery: Creating Value to Elevate Your HVAC Business

Learn the tools to redefine your business strategy, shifting focus from price-based competition to value-driven success in the HVAC industry. In this workshop, Frank Favaro will offer invaluable insights on how to differentiate between competing on price and providing unmatched value, align your services with your clients’ objectives for mutual success, and apply strategies to boost professionalism and surpass expectations. Discover the art of delivering consistent, high-quality service, which will establish your business as an essential resource, setting the stage for enduring growth and enhanced profitability.

Education Session: Margin Mastery: Creating Value to Elevate Your HVAC Business image
Frank Favaro
Founder and President, ServeCentric Coaching
08:45 - 10:15
Education Session: Building Resilience: Tackling Mental Health, Suicide, and Substance Misuse in our Industry

Year after year, the construction industry has suffered from a silent killer. Just a few years ago, AGC of America, powered by a couple of chapters, led the call to raise awareness. Now, the industry acknowledges the problem, and the question is, “What to do we do?”

Mr. Anderson will walk attendees through a captivating presentation, breaking down the current state of the industry, exploring the “why,” and discussing the stigma surrounding Mental Health, Suicide Prevention, and Substance Misuse. Throughout the session, it will become clear that we all are capable of “Creating HOPE Through ACTION”.

Moreover, this engaging discussion emphasizes the significance of compassion, support, and the daily opportunities presented to you as you embark on your own journey to take ACTION.

Upon completion, participants will have a better understanding of:

  • What is plaguing the industry,
  • What the contributing circumstances and/or root causes are,
  • Potential upstream intervention,
  • Signs someone may be experiencing a struggle up to crisis,
  • How to engage that individual,
  • How to become more knowledgeable of available resources, and
  • Proven best practices that can be implemented immediately.
Education Session: Building Resilience: Tackling Mental Health, Suicide, and Substance Misuse in our Industry image
Brandon Anderson
Vice President of Safety, AGC of Missouri
08:45 - 10:15
Education Session: The Thrill of the Hunt! Identify Tomorrow’s Leaders Within Your Existing Workforce

WE NEED LEADERS!

Not more managers or supervisors or babysitters, but people who can lead others somewhere they have never been before. The goal of leadership is to create a culture in which people can come to work and be the best version of themselves. And finding people that have the core competencies of an effective leader can seem to be an insurmountable challenge. Often, we simply settle by putting someone in a temporary position to “just fill in” until we can find the “right person.” Or, more often, a “successful” team member is promoted to leadership based on performance in their current role or longevity with the company, and it is just assumed that the success they have had will translate into being an effective leader.

But we all know that the characteristics, attitudes, and people skills it takes to lead don’t always come naturally. New leaders must be developed; they must learn and grow as a person and as a leader and continue to fine tune their leadership skills.

Meanwhile, we are doing damage to people under that person’s leadership and causing “culture sag” by the wrong people being in the wrong positions. Additionally, your credibility is diminishing by putting an ill-equipped person in a position of leadership.

Ensuring that a person can effectively transition into a leadership role is crucial to the success of the new leader, the people they lead, and the culture of the organization.

How do you train and develop leaders?

What do you look for in a leader?

How do you find the right people to lead your team and create your culture?

Do you have a system in place to identify those people who would make great leaders?

Is your culture set up to help people be the leader you need them to be?

And what makes a great leader in the first place?

 

This session will explore these questions and more!

 

WARNING: Mindset shift may need to occur!

Education Session: The Thrill of the Hunt! Identify Tomorrow’s Leaders Within Your Existing Workforce image
Steve Thomas
10:30 - 12:00
Education Session: Hiring Your Next Technology: Mastering the Art of Technological Acquisition
Discover the transformative approach to integrating technology within your organization. Learn how to leverage and adapt the traditional hiring processes to successfully bring on the Technology your company needs and avoid the hype of new shiny tech. This dynamic session, “Hiring Your Next Technology,” will empower attendees with essential rules of thumb, tools, and mindset to discern the true value of technology in their business environments.
Participants will learn how to categorize and evaluate emerging technologies and grasp why proactive engagement and early adoption can significantly enhance operational efficiency and competitiveness. We introduce a novel strategy that utilizes both non-technical and technical perspectives, enabling informed, strategic decisions in technology selection that align directly with company processes.
This workshop will guide attendees through a unique ‘hiring’ process tailored for technology—starting with crafting a technology ‘resume,’ conducting a focused ‘job search,’ and finally, executing an ‘interview process’ to ensure the technology fits within the organizational culture and goals.
A detailed case study will walk participants through this entire methodology, demonstrating its effectiveness in a real-world scenario. This session is designed not just to inform but to transform how your company thinks about and integrates technology at every level.
Education Session: Hiring Your Next Technology: Mastering the Art of Technological Acquisition image
Jonathan Marsh
CEO and Founder, Steel Toe Consulting
10:30 - 12:00
Education Session: Margin Mastery: Creating Value to Elevate Your HVAC Business

Learn the tools to redefine your business strategy, shifting focus from price-based competition to value-driven success in the HVAC industry. In this workshop, Frank Favaro will offer invaluable insights on how to differentiate between competing on price and providing unmatched value, align your services with your clients’ objectives for mutual success, and apply strategies to boost professionalism and surpass expectations. Discover the art of delivering consistent, high-quality service, which will establish your business as an essential resource, setting the stage for enduring growth and enhanced profitability.

Education Session: Margin Mastery: Creating Value to Elevate Your HVAC Business image
Frank Favaro
Founder and President, ServeCentric Coaching
10:30 - 12:00
Education Session: Building Resilience: Tackling Mental Health, Suicide, and Substance Misuse in our Industry

Year after year, the construction industry has suffered from a silent killer. Just a few years ago, AGC of America, powered by a couple of chapters, led the call to raise awareness. Now, the industry acknowledges the problem, and the question is, “What to do we do?”

Mr. Anderson will walk attendees through a captivating presentation, breaking down the current state of the industry, exploring the “why,” and discussing the stigma surrounding Mental Health, Suicide Prevention, and Substance Misuse. Throughout the session, it will become clear that we all are capable of “Creating HOPE Through ACTION”.

Moreover, this engaging discussion emphasizes the significance of compassion, support, and the daily opportunities presented to you as you embark on your own journey to take ACTION.

Upon completion, participants will have a better understanding of:

  • What is plaguing the industry,
  • What the contributing circumstances and/or root causes are,
  • Potential upstream intervention,
  • Signs someone may be experiencing a struggle up to crisis,
  • How to engage that individual,
  • How to become more knowledgeable of available resources, and
  • Proven best practices that can be implemented immediately.
Education Session: Building Resilience: Tackling Mental Health, Suicide, and Substance Misuse in our Industry image
Brandon Anderson
Vice President of Safety, AGC of Missouri
10:30 - 12:00
Education Session: The Thrill of the Hunt! Identify Tomorrow’s Leaders Within Your Existing Workforce

WE NEED LEADERS!

Not more managers or supervisors or babysitters, but people who can lead others somewhere they have never been before. The goal of leadership is to create a culture in which people can come to work and be the best version of themselves. And finding people that have the core competencies of an effective leader can seem to be an insurmountable challenge. Often, we simply settle by putting someone in a temporary position to “just fill in” until we can find the “right person.” Or, more often, a “successful” team member is promoted to leadership based on performance in their current role or longevity with the company, and it is just assumed that the success they have had will translate into being an effective leader.

But we all know that the characteristics, attitudes, and people skills it takes to lead don’t always come naturally. New leaders must be developed; they must learn and grow as a person and as a leader and continue to fine tune their leadership skills.

Meanwhile, we are doing damage to people under that person’s leadership and causing “culture sag” by the wrong people being in the wrong positions. Additionally, your credibility is diminishing by putting an ill-equipped person in a position of leadership.

Ensuring that a person can effectively transition into a leadership role is crucial to the success of the new leader, the people they lead, and the culture of the organization.

How do you train and develop leaders?

What do you look for in a leader?

How do you find the right people to lead your team and create your culture?

Do you have a system in place to identify those people who would make great leaders?

Is your culture set up to help people be the leader you need them to be?

And what makes a great leader in the first place?

 

This session will explore these questions and more!

 

WARNING: Mindset shift may need to occur!

Education Session: The Thrill of the Hunt! Identify Tomorrow’s Leaders Within Your Existing Workforce image
Steve Thomas
12:00 - 13:00
MSCA Lunch
13:15 - 14:15
Roundtable Discussions

Join us for an engaging series of roundtable discussions covering diverse topics crucial to your success in the mechanical service industry. From leveraging technology to navigating service sales and diving deep on KPIs, explore service topics in depth and discover what your peers in the industry are doing.

14:30 - 16:00
Closing General Session Featuring the MSCA Barbara Dolim Scholarship winners, and introducing the new MSCA Chair

Join us for the final general session as we announce the winners of our MSCA Golf Tournament and the 11th annual Sun Run & Walk, and the Barbara Dolim Scholarship. Then, we will hear from National Geographic Explorer and TV host, Chris Bashinelli.

In this interactive keynote, Bashinelli walks attendees through the step-by-step method of how to get from A to Z, reverse-engineering the path to their goals. He emphasizes that the swiftest way to get from where we are to where we want to be is to be there first—on the inside.

From speaking in the United Nations General Assembly Hall at 23-years-old with no prior training, to attracting partnerships from some of the world’s most recognizable brands, to leading a National Geographic Expedition in Mongolia, Chris Bashinelli has forged his own path in life. This talk is a call to action for each of us to embrace our full potential—first, by imagining it; then, by believing it; and finally, through definite action.

Our session ends when MSCA Chair Renee Fiorelli moves chairs and introduces her successor, Adam Wallenstein, who will share his vision for the year ahead and recognize our incoming Board of Managers.

Closing General Session Featuring the MSCA Barbara Dolim Scholarship winners, and introducing the new MSCA Chair image
Chris Bashinelli
TV Host, National Geographic Explorer & International Speaker
Closing General Session Featuring the MSCA Barbara Dolim Scholarship winners, and introducing the new MSCA Chair image
Renee Fiorelli
Closing General Session Featuring the MSCA Barbara Dolim Scholarship winners, and introducing the new MSCA Chair image
Adam Wallenstein
19:00 - 22:00
Apres Ski Closing Party

It may be September outside, but it’s going to get icy cold in our final night party. Apres Ski, or “after skiing” is the best part of the sport—the celebration that comes after all the hard work has been put in. Wear your best Apres Ski apparel while enjoying a wintry wonderland as we end an incredible week.

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Exterior photo of the hotel.

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Colorado
Springs, CO

Since first opening their doors over a century ago, The Broadmoor has offered guests an incredible way to experience the unique beauty of the American West. Today, as the world’s longest-running consecutive Forbes Five-Star and AAA Five-Diamond resort, that tradition is met with warm, genuine hospitality and an unmatched selection of adventures and activities that celebrate their magnificent surroundings.

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