Event Program

A PROGRAM FULL OF
POSSIBILITIES

Engaging keynotes, enlightening breakout sessions, immersive activities, and a chance to do some good. MSCA 2017 has it all.

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2017-10-15
2017-10-15
2017-10-16
2017-10-16
2017-10-17
2017-10-17
2017-10-18
2017-10-18
07:30 - 15:00
Bonus Program: Managing Your People Profits with Jon Finch

MSCA and Milwaukee Tool have partnered to bring you proven strategies and tactics necessary to build a talent plan and pipeline. This session will help you with your investment strategies to find the right people to join your team and ensure long-term stability and growth. The importance of understanding generational differences (GenZ, Millennials, GenX and Boomers), engaging available technology solutions and the impact on your profitability will be discussed.

Milwaukee Tool has years of working through a strong recruiting model and will be sharing best practices for success. Jon Finch is the VP of Training and Recruiting for Milwaukee Tool. He has spent the last 17 years working on finding the best people to help the company grow over 20% each year. Jon has held multiple roles in sales, operations, training and recruiting. Most recently, Jon developed the Pudwill Leadership Center to train employees to quickly learn the business and be successful in their roles. Jon has adapted technology for each generation entering the business and has focused on the profitability required to sustain the growing business needs.

This dynamic session will give you the opportunity to learn best practices and share with your peers the challenges you are facing. You will delve into strategic planning for your future success and leave with the tools you need to get your company ahead of this challenge – instead of constantly reacting to changes.

  • The cost of turnover and recruiting
  • Planning for your employment needs
  • Prospecting for future employees
  • Best practice hiring decisions
  • Behavior Based Interview models
  • Investment strategy and return values
The cost for this one-day optional bonus program is $500 and includes breakfast and lunch as well as session workbook and materials.
13:00 - 19:00
Conference Registration
15:00 - 19:00
Exhibitor Set-up
17:30 - 18:30
First Timers Reception Sponsored By DataBasics
19:00 - 21:00
Welcome Sunset Reception Sponsored By QuanTech
07:00 - 17:00
Registration/MSCA CONNECT Sponsored By Milwaukee Tool
07:30 - 09:00
General Session featuring Vinh Giang and Mark McManus

Vinh Giang’s mission in business and life is to share the psychology of illusion. He has devoted himself to understanding the ways in which people are fooled by illusions and by the tricks we play on ourselves. During his presentations, he demonstrates how this occurs. Coming from the humble beginnings of a Vietnamese refugee family, Vinh has worked with companies from all over the world and has been mentored by internationally recognized experts in innovation and success psychology. He shares his fresh, cutting-edge topics with his audience in an entertaining and thoughtful way. Hearing Vinh will open your mind to new possibilities, as he takes you on an unforgettable journey through stories, remarkable insights into human psychology, business and the wonderful art of illusion.

 

Mark McManus, United Association General President, leads the nation’s most progressive and influential trade union. Mark McManus has had a distinguished career in support of our nation’s hardworking men and women and has been unwavering in his commitment to a strong and mutually beneficial partnership between labor and management. Mark has served the UA as International Representative, Administrative Assistant to the General President, and General Secretary-Treasurer before taking over as General President of the 340,000 member International Union.

09:00 - 11:00
Exhibitors Display/Supplier Partnership Day

Learn about the latest HVACR and plumbing products and services at Supplier Partnership Day. The Exhibitors Display is your opportunity to meet with the industry’s key suppliers one-on-one to discuss your company’s needs in addition to other informal events offered throughout the conference. The exhibit hall will be open in the morning for a display and breakfast, in the afternoon for lunch, and early evening for Happy Hour.

09:30 - 10:30
Spouse Program: Meditation and Mindfulness Yoga

Registered spouses are invited to a special participation workshop to learn all about mindfulness based stress reduction (MBSR), a program that teaches non-judgmental awareness, enabling you to respond with greater clarity, stability and understanding to life stressors. During this program you will learn how to practice mindful meditation, participate in gentle stretching yoga, and improve interpersonal communications. This class has been proven to help individuals enhance their well-being, as well as reduce symptoms in many medical and psychological conditions. This health and wellness program will also enlighten you on the value of yoga to enhance joint mobility and spine alignment and provide insights into the benefits of incorporating yoga into your life.

Registered spouses are invited to attend all conference activities, including the Opening Celebration, Welcome Reception, General Sessions, spouse events, optional trips, and Party Possible.

SPOUSE REGISTRATION IS ONLY $575 AT THE EARLY-BIRD RATE (ENDS JULY 14) OR $625 AT THE REGULAR RATE.

11:00 - 12:30
Educational Session I (2 concurrent sessions)
11:00 - 17:00
Tech Demos

Come join us at the registration area for demonstrations and display of all things “Tech” – XO Eyes, HoloLens, and the latest from the UA training department to include HVACR Virtual System Troubleshooting using “game -play”, 3D Virtual Crane Simulator and 360-degree Video HVACR Scenario using Oculus Rift and YouTube mobile app. You won’t want to miss the new, once thought impossible but now possible – tech innovations that are certain to take your company to the next level of success!

12:30 - 14:00
Exhibitor Display and Lunch
14:00 - 16:00
Peer Group Forums

Peer Group Forums give you the opportunity to talk about topics of interest and concern with your peers. Together, these two sessions will help you connect to a larger vision for your company. During these discussions, you will have plenty of time for interaction and information-sharing with peers and leaders in the field. Each forum will focus on a specific topic to ensure the dynamics of an in-depth discussion are maintained and may include the following sessions:

    • Conversations with First Timers – Jaimi Lomas, Chris Carter, Dick Starr, Jim Leslie

    • Be the Service Provider of Choice – New Customer Acquisition – Wayne Turchetta

    • How do you Compare? Understanding Service Analytics – Scott Berger, Renee Fiorelli

    • Business Leaders of Tomorrow – Mike Star, Adam Wallenstein

    • Exploiting Mobile Field Technologies to Run a More Profitable Business – Steve Metzman

    • Differentiation – Are You Really That Unique? – Steve Horwood

    • Recognizing and Dealing with Business Disrupters and Emerging Threats – Steve Smith

    • Recruiting and Training for a New Generation of Technicians – Marty Naseef (UA Director HVAC Service), Tim Herbert (Lead Organizer Washington State Pipe Trades), Josh Windy (Organizer Michigan Pipe Trades), Kip Bagley

    • Using Social Media for Marketing Impact – Mike Rosone, Bob Dills

 

 

16:00 - 17:00
Exhibitor Hosted Happy Hour
07:00 - 07:30
Breakfast
07:00 - 12:00
Information Desk/MSCA CONNECT Sponsored By Milwaukee Tool
07:30 - 08:45
General Session featuring Mick Ebeling and Everyday Hero Award

Mick Ebeling, a Muhammad Ali Humanitarian of the Year Award recipient, listed as one of the most influential creative people by The Creativity 50’s and recipient of numerous awards, has sparked a movement of pragmatic, inspirational innovation. He’s on a mission to provide “Technology for the Sake of Humanity,” by tapping into a community of passionate and talented engineers, idea generators and storytellers. A career producer, filmmaker and founder and CEO of Not Impossible Labs, Ebeling harvests the power of technology and story to change the world. He founded Not Impossible Labs, a multiple award-winning social innovation lab and production company, on the premise that nothing is impossible. His mantra of ‘commit, then figure it out’ allows him to convene a disparate team of hackers, doers, makers and thinkers to create devices that better the world by bringing accessibility to all. His company’s first development was an award-winning ocular tracking device, the EyeWriter, which enables individuals with paralysis to communicate and create art using only the movement of their eyes. Ebeling is on a mission to make the previously impossible, Not Impossible.

Mick will also participate in the presentation of the fourth annual MSCA Everyday Hero Award. This award has become a highly-anticipated feature of the conference where one special person is recognized for his or her selfless contributions to their community. The contributions of this individual will be celebrated during this session. Don’t miss your chance to nominate those in your company who you believe are deserving of this honor. The nomination form can be found on the MSCA website at www.msca.org.

08:45 - 12:00
Tech Demos

Come join us at the registration area for demonstrations and display of all things “Tech” – XO Eyes, HoloLens, and the latest from the UA training department to include HVACR Virtual System Troubleshooting using “game -play”, 3D Virtual Crane Simulator and 360-degree Video HVACR Scenario using Oculus Rift and YouTube mobile app. You won’t want to miss the new, once thought impossible but now possible – tech innovations that are certain to take your company to the next level of success!

08:45 - 10:15
Educational Session II (3 concurrent sessions)
08:45 - 11:30
Convoy of Hope: “Feel Good – Do Great” Packing Party

Our popular annual Packing Party is fun for a very worthy cause. For the eighth year, we will partner with Convoy of Hope to pack 75,000 meals for distribution to the organization’s Children’s Feeding Initiatives around the world, as we groove to tunes played by featured entertainment. We hope you will lend a hand and have a great time with this “Feel Good – Do Great” charitable event.

Watch the 2016 Packing Party video to see what’s in store this year.

10:30 - 12:00
Educational Session III (3 concurrent sessions)
13:00 - 17:30
Optional Events

Catamaran Cruise, Fishing Expedition, Everglades Airboat Tour and MSCA/DeWALT Golf Tournament

07:00 - 08:00
5th Annual MSCA Sun Run Sponsored By Bradford White

In its 5th year, MSCA’s 5K Sun Run (or 2-mile walk) gets your blood pumping and heart racing while experiencing the tranquil beauty of Boca Raton Resort and Club’s waterfront property and its lush, sumptuous surrounding. Enjoy the rising morning sun, scenery and, of course, some friendly competition as you race to the finish line. Conference attendees and spouses are welcome to attend. Participants will be timed, and the winners will be recognized. There will be water stations and finish line refreshments. This is a great way to get your energy revved up for the last day of MSCA 2017. Registration will be onsite.

07:30 - 08:15
Breakfast
08:00 - 12:00
Tech Demos

Come join us at the registration area for demonstrations and display of all things “Tech” – XO Eyes, HoloLens, and the latest from the UA training department to include HVACR Virtual System Troubleshooting using “game -play”, 3D Virtual Crane Simulator and 360-degree Video HVACR Scenario using Oculus Rift and YouTube mobile app. You won’t want to miss the new, once thought impossible but now possible – tech innovations that are certain to take your company to the next level of success!

08:15 - 09:30
Peer Group Forums

Peer Group Forums give you the opportunity to talk about topics of interest and concern with your peers. Together, these two sessions will help you connect to a larger vision for your company. During these discussions, you will have plenty of time for interaction and information-sharing with peers and leaders in the field. Each forum will focus on a specific topic to ensure the dynamics of an in-depth discussion are maintained and may include the following sessions:

  • Don’t Flush Your Profits Away: Plumbing Service Opportunities – John Geiling, Russ Borst, Kurt Steenhoek (UA International Rep for Plumbing)

  • Mechanical Service Matters – Rich Happel

  • Happy Employees are Dedicated and Productive Employees – Drew Harrison

  • Sales from the Ground Up – Al May, Kane Armistead

  • Managing a Large Sales Force – Jim Bartolotta

  • Cultivating Enduring Client Relationships in the Smartphone Era – Jaimi Lomas, Mike Hupp

  • Driving Cost Down and Profits Up – Kip Bagley, Pete Chaney

  • Building Your Management Team – Jim Carlson, Mark Crockett

  • People = Profits – Dave Bavisotto, Jon Finch

 

 

09:45 - 11:15
Education Session IV (3 concurrent sessions)
11:30 - 13:00
Education Session V (3 concurrent sessions)
13:00 - 15:00
Closing Session, Luncheon and Changing of the Guard with John Ratzenberger

A multi-Emmy-nominated actor and accomplished screenwriter, director, producer and author, John Ratzenberger may be best known for playing mail carrier Cliff Clavin on the long-running NBC sitcom “Cheers.” He also is the actor who has been in every Pixar movie as a voice actor from being the voice of Mack in Cars to Hamm in all the Toy Story movies. Prior to creating his character on Cheers, John lived overseas for 10 years and has worked as a carpenter, archery instructor, and deck hand on a fishing boat. He produced and starred in the Travel Channel series “Made in America,” which highlighted U.S.-made goods and workers. He is passionate about how important it is for this country to recognize the need for, and to provide the training to produce skilled laborers. John is currently in pre-production on a new Television Series with the purpose to awaken Americans to the shortage of skilled workers that threatens our country as a whole. It will be a show about everything American, its products, workers and citizens.

19:00 - 22:00
Party Possible
Select date to see events.

Join us in Boca Raton

MSCA invites you to Boca Raton to explore and share the boundless opportunities that are at our fingertips. Your possibilities expand at the Boca Raton Resort & Club, A Waldorf Astoria Resort. Situated on 356-acres in fabled South Florida, this eclectic, private village offers the best of all worlds: an award-winning spa, championship golf and tennis, expansive beach and luxury marina –all just steps from your door. What a remarkable setting to experience game-changing technology, explore business innovations, and learn to embrace revolution.

Hotel & Travel
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Get Ready for MSCA 2017!

This year's program is bursting with possibilities. Download the brochure and see what's possible for you.

Early Bird Registration

The early bird member registration fee for MSCA 2017 is $1,300, if you register by July 14, 2017. Beginning July 15, the cost is $1,400. Spouse registration is $575 (early bird rate until July 14) or $625 (regular rate beginning July 15).

The registration fee includes the Opening Celebration, Welcome Reception, General Sessions, Exhibitors Display and Happy Hour, all educational seminars and peer group forums, breakfasts, luncheons, and the always-fun Party Possible.

Our Sponsors

Thanks to all our sponsors!