The key to successful recruiting seems to be in social media outreach and connecting with the younger generation, but where is the best place to start, and how do you actually do it? In this session, MSCA contractors and UA members will discuss some of the most successful recruiting campaigns they have implemented in their states and local communities. They will share which social media platforms have proven to be successful, how to use geo-fencing, how to read campaign results, and how to build a successful pipeline with local schools.