Sales is not the five-letter word it used to be. Over the past year and a half, the sales function has been disrupted in a way we never could have imagined. However, for the savvy and forward-thinking service contractor, this has become the perfect time to go on the offensive and embrace creativity and innovation. A panel of prominent MSCA service contractors will lead an informative session on refocusing your service sales priorities and implementing unique and proactive sales strategies. As your business may still be challenged generating sales during a period of difficult economic uncertainty coupled with the hardships and ever-changing priorities of your customers, panelists will share best practices and ideas on how they have been able to reinvent their sales offerings and become an invaluable advisor and partner with their customers.