Gregg Holladay


Gregg Holladay is a Business Development Manager – Specialty Markets for Bradford White Water Heaters. In his role over the past six years, Gregg worked to educate utilities, architects, builders, and the plumbing/HVAC trade on the benefits of Energy Star heat pump water heaters, including Bradford White’s own AeroTherm™. Before joining the Bradford White team, Gregg spent 32 years with General Electric (GE) where he introduced GeoSpring™, the first Energy Star electric heat pump water heater, to the US market. As a pioneer in this industry, Gregg is considered an expert speaker on this topic conducting countless numbers of webinars and advising utilities across the country on integration best practices, and he currently serves as a member of the Energy Star Manufacturers Action Council. With GE’s exit from the heat pump water heater market, their manufacturing assets were acquired by Bradford White and integrated into their own state-of-the-art manufacturing facility in Middleville, MI. Now, Bradford White’s engineers and manufacturing experts uses these assets to produce the next generation AeroTherm, the only heat pump water heater with top connections to facilitate easy installation.